In what way do media and advertising work together?

Since the dawn of media associated with communications there has been advertising. Look in any news paper, magazine, editorial, pamphlet, or listen to any radio station, or watch any television station, and anyone will be exposed to advertising. It’s obvious that advertising and media have developed a strong union over the years and have worked well with one another the whole time. Advertising and media constantly play off of one another. Advertising uses media for many different reasons. The different types of media each provide a new way for ads to be posted. Radio provides a sound medium that allows for advertising to make use of sound and dialogue to promote a product; while Print allows for a picture that makes a lasting impression. But the ultimate medium for advertising, since it came about in the 20^th century, has always been television. The medium of television has allowed for advertising to make use of bother picture and sound. While different forms of media help advertising become more creative, what does advertising do for the different media? Simply enough, advertising keeps media alive. Without companies promoting their products through print, television, or radio, then where would most of the media revenue come from? It’s the everlasting economic relationship that allows media and advertising to keep their union going.