How has deregulation changed the radio and recording industry changed?

Deregulation has changed the radio recording industry in drastic ways. In the twenties the government was involved in controlling the airy ways when it came to the radio. They had a say in what was actually said during broadcasting. No one had any freedom to express how he or she really felt to the public about certain topics. The only good thing about the government controlling what is put on the radio was that, what people listened to never had any obscenity or indecency. In the present day the government is no longer in control of the entire radio and recording industry. They only have control through the FCC, which is an independent national government agency that watches over the air by having rules and regulations against certain things that are said. As long as the radio and recording industry follow the rules, they have the creative freedom to say basically whatever they want. Our radio industry is hitting certain target audiences and bringing in much revenue by saying and doing what the people want to hear. The radio and recording industry will never fail because everyone listens to music. This industry just keeps getting better and better as the decades go on

In what ways has deregulation changed the radio and recording industry?

Deregulation has made the radio and recording industry more versatile and it has given large companies the opportunity to buy smaller companies. Deregulation will ultimately lead to the company’s expansion. When a company experiences expansion, not only does its’ profit grow but, its’ audience grows, as well. As a company’s audience grows, there is more room for freedom. Companies can have multiple target audiences because they will own multiple radio stations. With this newfound freedom, the company will eventually become more powerful. The government no longer controls how many small companies can be operated by a larger, more efficient, company. The government plays a minor role in the radio and recording industry and that role is to make sure that each radio station follows the conduct of the FCC. The FCC mainly prohibits the use of obscenities on air.

In what way has deregulation changed the radio industry and recording industry?

Deregulation has allowed more creative freedom to both the radio and recording industries. As long as they follow the rules set by the FCC, which monitor things such as obscenities and profanities, they are basically allowed complete control over what they air. When radio first started airing, the government was needed to control the airwaves because so many people were trying to broadcast at once. Also, the government wanted to make sure the radio shows had the public's interest in mind. They were able to decide what the shows were airing based on whether they thought the material was appropriate or not. The government has definitely taken a step back in radio and now gives the control to the radio companies. They no longer make sure the radio shows always have the public's interest in mind. The same goes with recording industries. When music first started being recorded, artists were limited on what they could say. Their music always had to be appropriate or the government would not allow it. Now the CDs are labeled with a warning so only those mature enough to listen should buy it and thats as far as the government goes. They leave it up to the consumer whether or not they want to listen to vulgar and profane music.

How has conglomeration changed the movie and television industry?

Conglomeration has changed the movie and television industry by creating a media that is largely monopolized by main corporations. These corporations are called the ‘Big Six’ (Paramount, Disney, Columbia, 20th Century Fox, Universal and Warner’s) and started off as smaller companies that slowly grew by out-buying others and making connections. The big companies that controlled the media in the 1920’s were said to be part of a ‘Studio System’ that basically meant a select few companies produced, distributed and exhibited movies. Back in the day, as Melissa said before me, they had an oligarchic control on the media being put out. Having ‘oligarchic control’ means that there is a tight system of political control and guidance by a select few amount of people. The biggest two names in the industry that have been stressed in the book Paramount and Disney. These two companies started roughly around the same time in the early 1900’s and both grew from small, struggling companies to be where they are in the current market, two of the biggest most competitive players out there. As a result of each conglomeration, these companies have grown to be some of most widely-known and respected companies in the movie and television industry.

In what ways has deregulation changed the radio recording industry?

I think the deregulation of the radio industry has strengthened the radio. It has allowed larger companies to become even larger by buying and taking over the smaller radio companies. By expanding their companies and revenue, it brings in more listeners therefore strengthening their power. "Right away, radio companies began gobbling one another up in mergers. Today the FCC has no limits on ownership except for a maximum of eight stations in a single market" (Vivian 135). The deregulation gave the industry more freedom because the industries can only keep growing and appealing to more and more audiences. There are so many different stations that reach out to many different groups of people, and yet be owned by the same umbrella company. One of the newest expansions of the radio is XM radio and the newer inventions that are now a norm in our everyday lives, and even in our cars. Every new car made today has built in radio stations and XM and Sirius radio stations, giving people little opportunity to avoid the expansions. Deregulation changed the radio by expanding the companies for the mass audiences.

How has conglomeration changed the movie and television industry?

Both the movie industry and the television industry have changed from independently owned and operated systems into large conglomerates. A conglomerate is defined as a corporation that is made up of numerous different companies that operate in diversified ways. The movie and television industry have changed due to the gathering of small independent companies under a larger more powerful company. Known as the “studio system”, the United States movie industry is rooted in a few major companies that tightly control everything. “The companies had oligarchic control, successfully excluding outsiders and using their power to coerce the marketplace” (Vivian, 157). This statement emphasizes the fact that the six major companies control the majority of what is aired, how it is aired, and why it is aired in both movies and on the television. This control leads to homogeneity across the board for the industry. By this I mean that because there are no independent companies, or production agencies, essentially all the decision making is held by the most powerful companies that all somewhat have the same goal. The goal for these companies is to make as much money as possible with as little risk involved. With this as a goal it is easy to see how most productions are assessed by their level of popularity on the large scale of things, essentially cutting away at any independence or creativity that may have been considered “risky”. Conglomerates have changed both the movie and television industry because not only do they control what is aired they also have been able to connect these two mass mediums into a cooperative system that operates together in peaceful harmony.

In what way has deregulation changed the radio and recording industry?

Deregulation of the radio and recording industry has liberalized the medium. Initially, although unconstitutional, it was useful for the government to control the airwaves because there was only so much frequency and with radio on the rise in the twenties, more and more people were taking up well, air space. As stations started to establish themselves and licenses were issued and maintained, the government was no longer needed. By the eighties, government regulation was reduced significantly, which started to shape the radio we listen to today. Since then, companies have had most of the say when it came to what they wanted to put on their station. The government simply controls the issuing of licenses, and makes sure that all users of the radio abide to the rules of the FCC, which prohibits the use of profanities and obscenities that aren’t in an artistic manner. This has induced more freedom of the airwaves, and has allowed radio and recording stations to express themselves more liberally. This has put the media into the hands of the businesses and has also allowed them to accumulate as much revenue as possible

In what way has deregulation changed the radio and recording industry?

Deregulation has been an evolving force in the radio and recording industry. Deregulation allowed large companies to become even larger by taking over the smaller ones. “Pressured by broadcasters to relax the limits on how many stations a single company could own, Congress in 1996 eliminated any cap” (Vivian 135). This allowed for the larger companies to take over ownership of the smaller ones by buying them out and therefore expanding their empire. This called for major mergers in the industry such as the big merger of Clear Channel and AMFM in 1999. This deregulation gave the industry more freedom because the cap on the number of stations they could own grew letting more individual, interest based stations pop up which could appeal to larger audiences.

Deregulation also let satellite radio spring up with companies such as XM and Sirius. These stations could broadcast whatever they wanted because you had to buy a subscription to them therefore you knew what you were going to be listening to. This was and still is a popular trend because it allows for the larger station to broadcast a number of channels, each with its own host and topic. This would not have been possible under government control because there is no way that the government would have let certain programs pop up because many could be political based and be saying something that they did not agree with. Deregulation changed the radio and recording industry forever by expanding companies freedoms.

In what way has deregulation changed the radio and recording industry?

Deregulation has changed the radio and recording industry a lot. Deregulation has allowed a few large companies take over all the small ones. Currently there are ten parent companies which control two thirds of the nations listeners and revenue. Clear Channel and Viacom, control 42 percent of listeners and 45 percent of industry revenues. Deregulation is defined as the removal or simplification of government rules and regulations that constrain the operation of market forces. This basically means reducing government control of how business is done. The radio industry and recording industry are suffering because of deregulation. Programs like napster allow people to download music for free instead of buying cds. You can now even hook up your ipod into your car, leaving the radio worthless. Programs like napster have seriously hurt the recording industry and also its musicians. Millions of dollars have been taken from todays musicians because everybody is getting their music for free. Deregulation has hit the radio industry hard and it may not recover.

In what way has deregulation changed the radio industry and recording industry?

During Ronald Reagan’s presidency he stressed the importance of deregulation. Essentially saying that the government has no place in business, that they should act in a laissez faire manner, which in economics describes an environment that is free from state intervention. Seven years after he left presidency, in 1996, it seems as though his idea stuck. “With the 1996 Telecommunications Act the age-old limits were relaxed” (Vivian, 134). There were now no limits on how many radio stations a company could own and the government no longer acted as an “intermediary for the public”. Basically what this meant is that it was no longer necessary for the government to ensure that each radio station was performing with the publics interest in mind. This led to many changes in the radio industry. The big companies gobbled up all the little, privately owned companies which created conglomerates. Besides this people now directly controlled what they heard and what was broadcasted through the air waves. This led to questionable “shock jockeys” like Howard Stern. Since the government was not concerned with what was being aired, announcers became vulgar and the usage of the radio changed. Deregulation created conglomerates and also allowed for shock value antics to be aired over the radio to anyone who wanted to tune in. The people control what they hear, not the government.

How will the print industry survive?

I think that although the print industry is in jeopardy, it will survive. There will always be a need for the industry. People will always want books for example because certain people need to physically hold and read the pages in order to get the entire effect of reading the novel. Although things such as e-books threaten books and newspapers, many people don’t like the new technologies which will keep them going back to the original print sources. Th effect of demassification on the print industry has been huge. Whole newspapers have shut down as well as publishing houses which put the financial stability of the industry in jeopardy as well but yet, they are still around

I also believe in trends going away or becoming less popular but then returning bigger and stronger in the future. Many things that were around in the 80’s and 90’s for example have been making comebacks such as TV shows and movies. Who’s to say that this wont happen with print? I think that the industry will eventually rebound because people will once again demand the product and the industry will have to respond. The print industry may be in danger but I believe it will rebound in some way.

Deregulation of radio and recording industry

Deregulation has brought a new era upon the radio and the recording industry. Although it is not completely free there is a lot more freedom then there used to be. For instance musicians, radio djs, and talk show hosts were to speak within fine lines of regulations and one step over the line would bring a hail storm of fines and warnings from the government. Now things are different, people are allowed to speak and write what they want, with certain limitations of course. Instead of complete censorship people are warned what listening to a particular program or music entails. They are warned that what they are listening to may be found offensive to certain listeners and not approved by all. The deregulation has made for a more liberal listening world. No longer do listeners and speakers have to deal with the confines of regulated media.

In what has deregulation changed the radio and recording industry?

Deregulation has changed the radio and recording industry by allowing demassification and sub-groups to occur. Radio and recording is more personalized and has the more freedom to experiment with things instead of being controlled and constricted by the government. Because it’s more personalized, the things being produced do not all sound the same and also cover different opinions and variations of things in the world. For example, if we had government run radio we would not have the choice to listen to different radio stations like opinionated talk shows or even have the freedom of picking one of many genres of music to listen to. With government run radio things would be, for lack of a better term, more generalized. With government run recording, artists such as Eminem and Marilyn Manson would definitely not be shown the light of day because of their controversial lyrics and images they create. They are independent artists that the government would probably not want to be caught dead representing in any way shape or form. Because all of these things are allowed to be aired or produced Americans have the privilege of listening to whatever they want.

How will the print industry survive? What is the impact of demassification?

The impact of the technology has been modernizing our society for ages now. However, technology has taken the world by storm and new gadgets have fallen into the hands of consumers in alarming rates. While I am one to look at this in a positive light, others are frightened at the prospect of a demise in the paper industry along with many others. With multiple devices such as the nook and the kindle the paper industry will need to find other way to pull customers in to purchase their products. While books may be in a difficult situation, I believe that magazines will stay strong at least within the next 10 years. The narrow-subjects of interest will keep consumers buying their magazines as technology has yet to replace their charm. The impact of demassification is going to happen sooner than people may think. The older generations still tend to lean to more newspapers, books, and other paper products to keep them in the "know". Once this generation ceases to exist, technology will without a doubt take out all paper products and replace them with e-readers, internet sources, and brand-new un-invented gadgets will completely overthrow the way people live their lives. The world should stay open to these changes and be willing to accept something that is different but easier.

Will the Print Industry Survive?

Many people feel that with the internet, the print industry will disappear. While it may narrow it a bit, I don't think it will ever fail. Some people will only read the newspaper in the internet (go green). However, there are still billions of people who can't stand or do not know how to use the internet. These people will always read the paper in print. Even out of those who read the paper online, many will buy the printed paper in the morning for their way to work and than just update themselves throughout the day with the internet. Not only will newspapers survive, but so will magazines. Finding a magazine online is popular, but more people still read them in print. However, demassification is becoming more and more popular among media sources. They limit their audiences and try to target one group in particular. This helps grasp the attention of those audiences, but turns away everyone else. This won't cause the industries to fall apart, but it will limit them drastically.

Will the print industry survive? What is the impact of demassification?

It is hard to say. The Internet has raised the bar for instant gratification, especially when you can access to many things at the touch of your fingertips, and typically for free. We can get our news and necessary information instantly, why wait for it? But then there is the sheer novelty of the ‘newspaper’; would we want to give that up? Granted when I want quick news I jump right on to the information highway, but what about the calming enjoyment of flipping the glossy pages of a magazine as we fill our head with fashions or anything of interest? Are we okay with giving that up? Unfortunately it is likely as generations turn over, loyalty will no longer be towards the printing press. Certainly for companies it is becoming much easier to put information on the web. It is extremely low cost and it’s not messy. Demassification is what has been keeping printing companies afloat because it gives the illusion of personalization. On the Internet we have a homepage where we carefully select the news we want and get our local weather and mail all in the same place. By demassifying and focusing on certain interests, it makes the consumer feel like they are being cared about. It is as if they are sitting right in there in Martha’s white-washed kitchen as she explains how to make the most darling Christmas cookies that will both awe the children and make the neighbors jealous. Will the print industry survive? It depends on how much our generation cares about the classics vs. the most expedient way.

How will the print industry survive? What is the impact of demassification?

The downfall of the ink-on-paper industry began when radio and television came to surface. The radio and television made mass communication easier. Although newspapers were widely depended on well into the 20th century, the internet posed a problem. This new obstacle has had a horrible affect on print journalism over the past few years. In the world of technological advances that we live in today, people want to receive information at their own convenience. The internet provides the public with the same news and entertainment that print journalism does, but the internet is able to deliver these messages in a much more timely and efficient way. Some people, like myself, prefer to sit down and read an actual newspaper, book or magazine. On the other hand, a decent amount of people prefer to surf the Net and absorb media/news through the world of technology. Demassification narrows the audience. We see this all of the time with magazines such as Vogue, Sports Illustrated, Seventeen, Better Homes and Gardens and Time. Each magazine has a specific audience that they are trying to reach. When publications like newspapers, magazines, radio stations and television channels use demassification, it isolates its’ media messages to a small group of people, which can later lead to failure of the company.

How will the print industry survive? What is the impact of demassification?

To be quite honest, the print industry isn’t doing too hot right now. Before the internet, reading the paper and such used to be so popular and pretty much the only way to get information and news. Things have changed and industries find that they could do the same job, (spreading information and news,) for free by just posting it on the internet. The only way the physical print industry will survive is if they sell it in areas where technology is sparse and undeveloped. The impact of demassification is that it divides our population as a whole. People aren’t watching the same things and people aren’t hearing the same viewpoints. Everything is now personalized to a certain point where each person can choose a certain source of media for themselves. For example, a skater is more likely to read a skating magazine than he is to read one of those gossip ones. Everything is now a choice for the people and all the companies have to do is gear a certain message and background towards a certain crowd of people they are trying to attract. People are no longer interested in the big picture. People would rather live in a bubble where they only get messages they’d like to hear than know the unbiased truth, or even the rest of the story.

How will the print industry survive? What is the impact of demassification?

The society we live in today is very impatient. Reading books for research is a thing of the past. We can now go online and click from one article to the next while only quickly skimming for information relevant to the topic. The print industry has been greatly affected by computers and the internet. Information that we used to have to turn to magazines, books, and newspapers for is now all online for free. In order to survive, the companies in the print industry will have to come out with the most up to date and exciting news stories they can possibly publish to help keep readers to buy their prints. Demassification helps a company target a single group. For example, many children's books will say the age range they are targeted for to help the consumer buy exactly what they are looking for. Also, all magazines are targeted at a certain group. There are teen girl magazines with make up and beauty tips and then teen boy magazines with sports and cars. Magazines target every different interest a person can have. Most media today uses demassification to target their consumers.

How will the print industry survive? What is the impact of demassification?

The print industry is struggling right now. Papers are disappearing left and right. The main problem is that some of todays news papers are irrelevant and boring to their readers. The only reason people pay for the news paper is to read original and entertaining stories. If news papers continue to put out interesting stories then they will have no problem surviving. The only problem is if they start to slack and write stories that no one cares about. The positive of articles being on the internet is that you can choose what you want to read and also it's free. The print industry may be in some trouble but if they put out original stories that people will pay to read, then they may survive a little bit longer. Media demassification is when a type of media narrows its audience to a certain group. Magazines have been doing this for years. For example sports illustrated targets sports players. Most magazines have a certain group they hope to attract. This is also the case in television. Each station has a specific audience.

How will the print industry survive? What is the impact of demassification?

The print industry first took form in the 1830’s and launched in the 1840’s with the invention of steam-power presses. This new technology made it easy to mass communicate a bundling of news, information, and entertainment in an accessible package. Many concerns have been raised on whether or not the print industry, or ink-on-paper industry, will survive with the new media dominance that the internet has had on society. Over the past few years, especially since the economic recession, the print industry has been losing both advertisers and subscribers, the two main revenue streams. Personally, I see an age where everything is accessed through the computer/internet, and that the need for print work will be completely diminished. The internet is a readily available system that makes it easy for a person to find whatever they need without the hassle of having to search through a print source, like a magazine, newspaper, or book. The ink-on-paper industry will not survive because people are all about convenience, and the new digital outlet of the internet makes it that much easier to access information.

Demassification has been defined as the “process of media narrowing focus to audience niches” (Vivian, 100). Essentially that means that magazine companies and even newspapers have narrowed their focus, audience wise, to a particular set of people. For example, the magazine Seventeen has a target audience that consists of high school girls who are into fashion and the latest celebrity gossip. With this focus the magazine is able to attract certain subscribers, and advertisers, like ProActive, would pay for the production of this magazine through advertising. Demassification has allowed for magazines to “stay afloat” for now, but I do not believe that it can sustain its print industry, because it is cheaper for advertisers to buy space online and teens can access the same information found in the magazine cheaper and more conveniently online. The print industry will not survive because technology has become too far advanced and has made it too easy for society to access information without having to open a newspaper, book, or magazine.

How will the print industry survive? What is the impact of demassification?

The print industry has been a working participant in media since 1833, and will indeed keep printing for years to come. The newspapers have been circulating for years bringing us the news, sports, finances, entertainment, comics and politics. Newspapers have inspired many books, movies and plays-helped with the drama of cops, lawyers and doctors. Furthermore the newspaper has sparked many different careers and job opportunities. These are important careers that will be around for many years to come, keeping the print industry alive. Magazines cover a vast variety of subjects for different groups of people. It ranges from pre-schoolers to college bound kids, the news to home décor, careers to hobbies. With this wide selection available to the public, there isn’t a doubt in my mind that the print industry will do fine. Demassification is defined as the process of media narrowing focus to audience niches. The demassificiation of magazines had such a profound impact on the industry that it actually helped pull the print industry out of the predicted “doomsday”. It is how our radio, television, print and books work today, focusing on specific people and their likes. All in all I think that the print industry will survive and demassification will continue to keep it striving.

Why does economics drive most media companies?

Most media companies are funded by donations, sponsored by large corporations or they depend on advertisements. When the economy is bad small businesses and individuals are unable to make donations due to lack of money for personal spendings. Large corporations, too, are unable to donate/sponsor media companies during a time of financial crisis. Not only are donations negatively affected during a time of economic difficulty, advertising is negatively affected, as well. When the economy is bad, the New York Times, for example, will sell less papers per day. To raise money, the publication will most likely raise their advertising prices to remain in a good financial state. By raising their advertising prices the NY Times is eliminating some smaller companies that would normally buy advertising space. The economy is the nucleus of the mass media. Without money and without funding, the media would collapse.

Why does economics drive most media companies?

The world we live in today revolves around money. Everything we do usually has something to do with money. We always want to earn more. When the economy is doing well consumers are more likely to go out and spend money on the things they are producing or advertising. When there is a poor economy consumers will not spend their money on things that are not necessary which might be considered different types of media. Media relies on a good economy. Also, when there is a good economy companies are able to grow and capitalize on profits. They are not only able to easily sell what they are currently producing but they are able to research new products and produce those as well to earn even more profit.

Why does economics drive most media companies?

In this day and age, economics drive everything. If the economy is good, any company is going to try new things and take risks, because they have nothing to lose. If it was a bad economy, companies take caution and "tighten their belts." In the world of mass communication, the only way to get ahead is to try new things and wow the public. Trying new things intrigues society and makes them want to find out more about that specific company. For example, if the economy wasn't doing so well a few years ago, then Disney wouldn't have launched the many new entities it did, such as Disney Digital 3D.

The financial security of media companies relies on the economy in general. If the stock market is down and other companies are filing bankruptcy, the outlook for a certain media company does not look good. The economy drives media companies because their livelihood depends on it. Almost any American company, not non-profit, will fail or succeed depending on the economy. In fact, anything depends on whether the economy does well or fails. The economy is the foundation for a whole country and if the economy can't support a whole country, it sure can't support one company.

Why does economics drive most media companies?

Most media companies are directly correlated with the current state of the economy. This is because the funding for most media companies comes from the economy, which effect organizations and foundation. The world of mass media is now known to be made for mainly business which means harsh actions may be in order. There is no surprise that media companies need to let go of certain employees simply because they cannot afford to keep the company running. This presents a danger for small or uprising media companies. Media companies are relying heavily on advertisement agencies to sponsor their sources of media in order to keep the information flowing. While advertisements have been a temporary solution for the current recession, other countries like Japan gathers money every month from the door of your own home. (Vivian 55) While methods of funding like this work in Japan, this does not necessarily mean it will work in the United States. In this current state of the economy there are only a few things that media companies can do in order to stay afloat. Since the companies rely on the consumer’s money, they need a way to fund their media, which is really only through certain foundation and organizations. When these media companies come up with something worth paying for the customers will come forth. However, with such little money between the customers and companies, there could be a large conflict lingering in the future.

Why does economics drive most media companies?

Economics drives most media companies because the amount of money they make has a direct relation to how well the economy is doing. For example, if the economy were to be doing well that means people would be more likely to spend their money. People would spend the money because money is freely flowing through the economy and there is a chance they could earn it back. However, in times of depression or some sort of recession, people are more likely to save their money in fears of losing it all and never getting it back. Aside from the consumers, companies would be weary of investing their cash in any form of media because they know “people wouldn’t buy it”, no pun intended. Media and economy go hand in hand because media is spending money and money is economics. If the economy is not well, the media won’t being doing well either and that is a fact. “The mass media function in the money-driven system of capitalism. As in all businesses, executives who don’t deliver results are replaced. If profits lag, investors pull out their money, reducing the capital available for operations and growth… The investment with the greatest profit potential is a magnet.” (Vivian 54) Without a good economy, investments can’t grow and companies won’t get richer.

Why does Economics drive most media companies?

All Media isn’t built and produced just for the audiences entertainment. Ultimately its a business. All forms of media are constructed to gain money. “The primary mass media industries become economic behemoths through one of two ways-advertising or sales.” (Vivian 54) This ties in the topic of media economics and where these media sources get the money to run their business’s. Economics is also very important in the media because most of the time it determines who gets the biggest audience. If one company spends millions on a new marketing and a campaign and another simply throws together something at the last minute for a few grand, then the audience, the public, will notice and they will probably tune in to the one that spent more money. Although money should not be a deciding factor in who has the best corporation or who brings in the biggest viewers, it usually is the main factor. Also, different media sources have to compete with each other. For example, newspapers make was less money than movies. So therefore, more people lean towards the movie industry rather than the print one. So if one industry is making more money, the other will surely try to spend more to make more. The media is run by money to ultimately make it back in the end.

Why does economics drive most media companies?

Economics is defined as the social science that analyzes the production, distribution, and consumption of goods and services. The main reason that economics drives most media companies is competition. All media companies have a competitor. They are both fighting to be the better company and in turn make more money. Competition drives all media companies. If one company's price of a product is higher than their competitors then the consumers will most likely purchase the cheaper product. This will force the company to lower its price to match its competitor, or maybe even make it lower than their competitors. This is a prime example of how economics drives media companies. Economics not only drives most media companies but also most things in the U.S. The science of supply and demand is essentially what economics is. As the demand becomes higher for a media companies product the supply must increase as well. If not then the company will lose its customers. This is why most media companies are driven by economics.

Why does economics drive most media companies?

Economics is defined as: the branch of knowledge concerned with the production, consumption and transfer of wealth. Economics drive most media companies because public are essentially the ones who control the money, which is what helps produce the media companies. Capitalism is a money driven system, and without the money there would be no expanding of the media, or any media at all. “The primary mass media industries became economic behemoths through one of two ways-advertising and sales”(Vivian 54). This shows that economic does drive the media because it basically states it right there. What do advertising and sales do? Bring in money. Companies advertise to have people spend money, and sales are the cost of an object or the media being sold. If our economy starts to fall, then the media companies will be affected by it. An example is the slipping economy today and in recent years. Media has become such an intricate part of everyone’s daily lives, therefore making it essential for companies to sell and advertise keeping our economy running.

Why does economics drive most companies?

In a capitalist free market, the greatest goal is to make the most income with the least amount of output. This income then not only puts cash in the fat cat’s pockets, but also allows a company to expand. Why would a company want to try and flourish without any economical benefit? Economics is simply the fuel behind the machine. One cannot continue to run their car without putting a little gas into it every now and again. Since we are in a free market, companies cannot even hold themselves afloat without an income. This revenue is made mostly through advertising (which is from other companies) as well as consumers buying said product. Unlike dictatorships, the government does not pay; and unlike British and Japanese governments, the US does not tax to pay for broadcasting. So we have created a dependent symbiotic relationship with the media. Consumers have grown to need to the media to carry on with their daily lives, and the media is dependent on the approval of the consumers to sell products or acquire further advertising. This creates the drive for economics.

Why does economics drive most media companies?

Economics drive most media companies, because money is the producer and the person with the money is the one who “runs the show”. Economics is defined as the branch of social science that deals with the production and distribution of goods and services and their management. From this definition it is only proper that the media is controlled and managed through economics because the media could not function unless there was some form of money driving it. Capitalism and economics are closely related because, the mass media is a function in the media-driven system of capitalism. Capitalism is defined as “an economic system with private owners operating trade and industry for profit” (Vivian, 54). Mass media were primarily owned by an entrepreneur, but in our times today it seems as though large companies, or conglomerates, have taken over the media. The obvious reason for this is that large companies can get much more funding from advertisers and sales than one individual. It is quite apparent that economics drive media when you look at the impact that the “recession” is having on this industry. It has been said that “most of the concern focused on news-oriented media and the implications of their disappearance for the informed citizenry that is needed for democracy to function” (Vivian, 60). Essentially it is saying that the media is needed to keep a well informed nation that can function as a democracy, but because of the recent downfall in economy, the media has had to brainstorm new ideas to keep this industry afloat. Some of the ideas include, community foundations, nonprofits, family ownership, and government ownership or operated media. All these ideas are flawed and until the economy gets stabilized, the media is in danger of collapsing.

Technology Dependence

Technology and the media go hand in hand. Without technology, the media would not be as fast pace as it is today. Just as society has a dependence on the media, we also have a dependence on technology, the medium through which we receive the media. Technology has made advancements in all of the different forms of media. These days, we depend on technology and technology depends on us.

Technology is the basis for mass communication. It has created the mediums through which we absorb the media. Without the technology of printing presses, electronics and books, as we know them, would not exist (Vivian, 23). Although it seems like a long time ago for us, even photography, telegraphs, phonographs and televisions were new technology at one point. However, back then, society was not as reliant on the media as we are today. Listening to the radio or watching a television show was a leisurely activity that was not required. Nowadays, we assume that everyone watches television, everyone is exposed to commercials and everyone has a cell phone that has internet. Our belief today is that technology has existed since the beginning of time and we will always rely on it for our everyday lives.

Media Literacy

Our book tells us that, ‘Media literacy begins with a factual foundation and becomes keener with an understanding of the dynamics that influence media messages. There are degrees of awareness, including abilities to understand and explain media behavior and effects and to identify significant media issues,’ (Vivian 17) but when really trying to understand media literacy, that alone is a little bit difficult to decipher. What the books really means is that media literacy is the level of knowledge one has about the things going on around them. To be media literate one can dissect the messages being sent out by mass media and reflect upon them. There are different levels of media awareness and some require higher literacy than others. The first level is the basic overall awareness of its existence. An example of someone being media literate is one of the co-creators of Apple, Steven Jobs. He obviously knows how to work all of the high-tech of the modern age and is active in the media scene trying to expand media awareness as well as his companys’ technology. The catch is that someone from our day and age like Steven Jobs that is media literate most likely won’t be so media literate anymore if he was put in a traveling device that sent him 20 years from now. Media literacy all depends on the present and how much you know about it.

Media Literacy

In today’s society, the media is available within seconds for anyone who wants it. So many forms of media exist, including television, radio, Internet, and cell phone. People who utilize the media and pay attention to it could be known as media literate. Media literacy is essentially, knowledge about the mass media (Vivian, 6). I suppose one could say that almost all of Americans are media literate because we are fed mass amounts of it each day. The many forms of media help to inform us everyday of what is going on around us.

With television, multimedia phones, and internet, it is quite difficult to avoid communication. “Inescapable Symbiosis”, as John Vivian calls it, is the theory that humans subconsciously, demand the media (Vivian, 4). Our media literacy tells us that we need to find out the weather, we need to watch our favorite show; therefore, we need to turn on the television. Once we touch that remote, we expose ourselves to the world of mass communication.

In conclusion, the mass media has enabled itself to become inevitable. It is one of the most successful industries in America and has made itself a necessity. And the only way we know this information is because we, ourselves, are media literate.

Technology Dependence

Being dependent on technology is nothing new. Throughout time people have always relied on different forms of technology to get from place to place, to trade, and to communicate with one another. From year to year and generation to generation, technology has changed and evolved to help people around the world. Depending on where you are from and what you are doing, there is a need for some form of technology. While many say they 'live simply' and do not involve themselves with technology, there is no possible way that a person could survive. Being dependent on technology is not a bad thing. We, as people need it in order to go about our day to day business. Without it, there would be no communication and the world would no longer be a functioning form of society.

Tecnology Dependence

Since before time, mankind has been trying to improve and better his world around him. It began with the wheel--allowing people get from place to place and communicate. Over the years we still use the wheel but it has improved and evolved, just like technology. Everything we do in one way or another, revolves around technology.
For centuries people communicated in large groups, as in town hall meetings and concert halls without microphones-just the human voice, albeit sometimes elevated to extrodinary volumes (Vivian 23). Beginning with Joannes Gutenberg and printing technology in 1440, reading our news began a frenzy in improving our media spread. It evolved to chemistry technology with pictures and movies, to electricity where people were now able to hear and see the news. New technologies keep coming around making our media craving easier to satisfy. Ipods, Ipads, laptops, Facebook, Twitter, text messaging are just a few ways that people today stay connected. I don't doubt that in 10 years new technologies will come around once again and improve our media abilities.
Whether we realize it or not, media takes up two-thirds of our waking hours. Everything we do revolves around technology. We already have our cell phones with us just incase we get a text message or phone call. Our Ipods now let us access the internet whenever we please and Facebook and Twitter keep us posted on what people are doing or plan to do. In the future I believe our technology dependence will be more than it is today.

What is Media Literacy

Media Literacy is possesing the knowledge to be competent in assessing messages carried by mass media (Vivian 6). In other words, it is being able to understand the underlying messages given across by media to the public.
There are many different ways that the media can be understood and given across to the public, and that is also a form of media literacy. In the chapter it talks about having media awareness and being able to understand the difference between the message and the messangers beliefs. We use media everyday of our lives whether we realize it or not. Media has become so ingrained in our everyday lives that most of the time we don't even realize that we are using it or how to read it correctly. Media awareness is to distinguish the different types of messages, whether they are personal or general, and also to separate the message from the messanger (Vivian 7)
Media Literacy is something that everyone should try and become aware of to better their knowledge. Becoming more informed will help individuals understand different viewpoints of the messages and therefore be able to form thier own opinions.

What is technology dependence?

Mass communication strongly depends on technology. In today’s society technology is necessary to communicate messages to large audiences. Before we had technology the only source of communication was interpersonal communication, which is defined as face-to-face communication. “For centuries people communicated in large groups, as in town-hall meetings and concert halls, without microphones - just the human voice.” (John Vivian, 23) Media is continuously evolving and growing as is our dependence on printing, chemical, electronic and digital technology. We, the consumers, rely on technology to inform and entertain us. Without technology, our day-to-day activities would change drastically. Imagine life without some of the things you depend on such as; The New York Times, Facebook, going to the movies, Blackberries, People Magazine, cable television, iTouches, Google, novels and even, your family photographs. Technology dependence isn’t necessarily a good or a bad thing. Technology is capable of diminishing the human brain’s capacity to concentrate and contemplate, “My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the seas of words. Now I zip along the surface like a guy on a Jet Ski.” (Nicholas Carr, Atlantic Monthly) On a more positive note, technology updates us with the currents events, educates us through books and inspires us through music. Our lives are controlled by the media, which explains the increasing demand and dependence on technology.

Technology Dependence

Technology dependence is what happened when the human race chooses to depend on new technological advances for things to be done in a faster manner. For example, between texting and Facebook our youth today (including myself) is not as skilled having face-to-face communications with others as those who grew up in an earlier time period. As time progresses, our technological dependence is only expected to get worse. People will stop using textbooks and hard covers in school and instead use devices like Kindle to gather all of your reading needs in one device. Soon after, Kindle will also become obsolete with an even better invention to take its place. News Papers as well are suffering from the side effects of technological dependence. People no longer need to buy a paper every morning when they have their high-tech Blackberries and laptops to supply them with the information they need. These devices have the capability to send you news instantly through websites such as twitter or CNN. Even the New York Times is posted online and is directed towards those people who would rather not physically read the paper. One has to play fees for such convenient services, but in the end our growing lifestyles and intelligence would rather that for it’s convenience.

Technology Dependence

Since the dawn of any sort of communication, mankind has sought to create faster and more efficient ways of communicating with one another. Time went on and people made critical and revolutionary inventions which changed communicating forever. New technologies led to the yearning for even faster communicating on a larger scale. Changes occurred rapidly and people began communication across countries and soon internationally.

As technological advancements were made people tended to cling to the uses and advantages that were presented before them. Daily lives have become so enveloped within technology that its almost impossible for one to leave the house without a series of devices. This addiction to being connected to the rest of the world by modern devices is technology dependence. Technology dependence is keeping the rest of the modern world informed, and mass communication is only possible as long as that dependence remains prevalent.

What is technology dependence?

As technology has grown and evolved over the years so has our dependance on it. Tasks that used to take us hours to do now only take us minutes. The culture we live in today revolves around technology and all the many uses for it. It is almost impossible to go through a full day without dealing with a single piece of technology. We have phones, computes, cameras, televisions, and so on that are all a permanent part of most of our lives.

The computer which was created as a updated version of the type writer quickly evolved into more with the creation of the internet and e-mail. It is now used to advertise businesses, socialize with friends and family all over the world, research any topic you can think of, and hundreds of other uses. This is just one example of the many types of technology that continuously grow. And as the technology continues to grow so will our dependance on it.

What is technology dependence?

Technology dependence is basically our reliance on technology to complete our everyday tasks. As technology has advanced over the years tasks that were once very difficult can be done at the click of a button. Now people depend on this technology to achieve various things. Students depend on the internet and computers to complete their homework. Adults depend on television to inform them of what's going on in the world. And teachers depend on technology to help make their lessons more efficient and easier to understand. These are only a few examples of how we depend on technology. We would all be lost without it. Technology is rapidly becoming smaller and faster. As we continue to make advances in technology we only become more dependent. Would you rather search through a dictionary to find the meaning of a word or just type it in on dictionary.com and have the answer within seconds? The answer is obvious. Technology has made things so much easier for us and that is why we've become so dependent on it. Time is of the essence nowadays and if you have a paper or report due you're going to type it rather than hand write it. It's the more efficient way. Overall, our dependence on technology will not change.

What is Technology Dependence?

Technology dependence can be defined as when technology no longer is a popular outsource of ideas, but a structure that must be used in every day life. To say that one is technology dependent, is to essentially say that they can not perform their day to day duties without using some form of technology. Our society has made it quite easy to become technology dependent since all forms of mass communication is determined by technology. As Elizabeth states, “technology dependence is when the technology in our lives goes from being a commodity, to a crutch”. Essentially what is being said, is that when technology begins to dictate your life, you know that you have become dependent on it. If one is to look at Roger Williams University for instance, one will see many outlets of technology, be it someone using their cellphone, computer, reading the newspaper, or book. Technology is all around us and it has become an almost inescapable destiny that everyone will become dependent on technology for information. “One defining characteristic of mass communication is its reliance on technology” (Vivian, 23). This statement alone shows the impact that technology has on our society since it is founded upon being able to communicate on a large scale. Technology dependence is a scary truth that we must face, as technology evolves so does our dependence on it.

What is Technology Dependance?

Technology Dependence is essentially reliance on technology and how much we need it to carry out a normal day in society. While some people admit that they may heavily rely on their personal gadgets, others may be increasingly unaware how much people rely on technology. Technology helps us to communicate with others, remain informed in the world, and simply to be entertained. Interpersonal communication is ceasing to be a big part in peoples lives simply because technology inhabits every minute of our life. (Vivian 23) There seems to be two spectrums as to how technology dependence can be defined. Both our personal lives and communication by the masses are affected. In our personal life, most adults rely heavily on their phone in order to contact the people they want to. With increasing smart phone distribution, people also rely on their phone for e-mail, social networking, and other things that pull them away from their current environment. Communication in the masses is also affected due to the technology we rely on in auditoriums to project our message louder so the audience is able to comprehend it. Back in historic Greece the auditoriums were able to project their voices to their audience in a brilliant manner due to the superb acoustics of the coliseums. Society should start to become more aware on how some technology is not quite necessary.

What is Technology Independence

Technology Dependency is the idea where society relies on technology to carry out everyday process’s on a regular basis. Technology dependency could be as simple as someone relying on a cell phone as their main mode of communication. Although todays technology has not always been around, I believe that technology dependency has always been an issue. For example, before telephones there were things such as the telegraph. People around in that time used the telegraph as their main mode of communication and sort of put old practices on the back burner such as writing a letter because the new system was much faster. So now we have items such as cell phones and e-mail where we can instantly communicate so people put the old practices on the back burner again and rely on the new technology to fill this need.

As long as communication is a necessary idea, technology dependence will always be around. In our textbook, the author writes, “One defining characteristic of mass communication is its reliance on technology.” (Vivian, 23) This quote sums it all up. As long as we have the need to communicate we will always rely on the latest technology to assist us. This is truly a symbol of our times today where technology is one of if not the most important topic around.

What is Technology Dependence?

Technology dependence is when the technology in our lives goes from being a commodity, to a crutch. When what seems like simple tasks becomes increasingly harder in the absence of technology, we have a problem. Somehow civilization has kept on keepin’ on for thousands of years before the age of mass-produced bottled waters and instant-watch Netflix. Yes, tasks might have taken a little bit longer but they could be completed none the less, and with arguably more quality due to the handiwork that people had to posses on their own, without the help of Photoshop or Wikipedia to get the quick answer. Technology dependence is when we cannot seem to peel eyes off a screen and enjoy the simple pleasures of the world. For instance, when it doubt, our first instinct is to check our phone. Although there is a catch, even when we try to get away from technology, we are nagged by the community around us because we are not responding to their needs quick enough. Society is becoming increasingly more impatient. With new technology, our urge for instant gratification is becoming insatiable.

What is media literacy?

Media literacy is the ability to understand and comprehend the multiple types of media we encounter every day. Media is all around us almost all the time. We experience it through reading books, newspapers, and magazines, watching television, or listening to the radio. Media literacy is when we analyze and evaluate the media to see what the main message is that the creator wants to understand while also understanding the subliminal messages hidden within the media.

Being able to understand all the different types of media is becoming crucial in the culture we live in today. Because we are constantly experiencing so many types of media, sometimes multiple occurrences at once, we must be able to sift through all the information being thrown at us. It helps us be aware of what is going on around us and not have our ideas and opinions swayed by what the media wants.

What is Media Literacy?

Media literacy is the ability to process and question the value of the information and the entertainment delivered by the mass media. Media literacy is often viewed as a defense mechanism against negative media consumption. When people educate themselves in media literacy they are less susceptible to becoming consumed by the harmful effects of the mass media.

Ball State University reports that 68.8% of our waking hours are crammed with an overwhelming amount of mass media messages. The ability to process the content distributed by the mass media is one of the main components to media literacy. Experienced media consumers are able to sort through the mass media and decipher what is there to educate us, to entertain us and to advertise products/ideas to us. Media literacy also means that we, the media consumers, must have the ability to question the mass media. “It's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.” (Jane Tallim, www.media-awareness.com)

Media Literacy

Media literacy is the ability to comprehend the media in its various forms and genres. The media is all around us from music videos to product placement in films. It's the instinct to question what lies behind media productions, what their main goal is. There are many different forms of the media each form aiming for the same goal, to intrigue the viewer. The media informs us of what products are out there, what's going on in the world around us, and it also entertains us with movies and TV shows. Media literacy is crucial in todays society.

What is Media Literacy?

Media Literacy is “the ability to access, analyze, evaluate and create information in a variety of media formats including print and non-print.” (UCONN) This definition is essentially stating that humans are sometimes more competent than others when interpreting certain type of media. People with high media literacy are able to decipher and interpret main messages through various vessels of media communication. Not only will one be able to decipher the main message from forms of media, but will also be able to decided upon opinions and how this information will affect their life.

In Chapter 1 of John Vivian’s “The Media of Mass Communication” he describes how media literacy is solely not based on how smart someone is, but the ability to receive information through both past and modern day technology. (Vivian 7) One would assume that with all of the new intricate forms of technology such as smart phones, our current generation is extremely media literate. The advancement of technology is taking our country at alarming speeds determined to create an easier and more modern way of mass communication. However through all this new technology people will struggle to maintain healthy media literacy. I believe that through new technology people within our country will find great ways to interpret information. However, some citizens will not be able to maintain the rapid technological advancements and will fall behind in media literacy.

What is Media Literacy?

Media Literacy is competency in being able to assess both direct and subliminal messages displayed in the media. We spent about 68.8% of our waking hours each day absorbing media messages both voluntarily as well as involuntarily because of the symbiotic relationships humans have acquired with our capitalist media (Vivian). When a person is literate in reading media messages, they are able to sift through the waves of information in order to find what they are looking for. They are also able to decipher the motivation of the source by reading both the lines and what is in between them. This allows a person to use the media tools put before them effectively. They would also be able to media-multitask with fluidity as well as not give in to advertising impulses (such as a juicy cheeseburger). A media literate individual would not be swayed by cultural norms - changing their personality and tastes with the wind. They would be able to confidently pursue what they are interested in, once again reiterating that they would use the media simply as a tool, not a holy bible. These individuals would have the ability to view everything with skepticism, not believing every tidbit of information they hear.

What is Media literacy

In our current state of the information age, mass communication has become an inseparable force from popular attention. Mass communication has sprawled across countries and continents to influence people all over the globe. Understanding this media is important to living in these modern ages. Media literacy is the recognition and understanding of the mass communication influence, on a personal and universal scale.

Although mass communication is readily accessible, media literacy is not easily achieved. In order to become media literate one must acquire a basic understanding in deciphering messages within mass communication (Vivian 6). An important factor in media literacy is media awareness. Media awareness is to distinguish the different types of messages, whether they are personal or general, and also to separate the message from the messenger (Vivian 7). Other key factors that are important to becoming media literate and aware are recognizing motivations of certain messages and understanding how limited a particular medium can be.

Mass communication in this day and age has reached a point where some individuals do not recognize the strength of its influence. Media literacy, however, is the constant recognition of mass communication, whether its presence is bold or faint. In order to keep track and understand mass communication and its common goal of influence, media literacy is most important.

Media Literacy

According to a study from scholars at Ball State University, in only one day the average person is exposed to five hours of media voluntarily, and another six hours in addition to their daily activities. This means that 68% of the time we have awake is spent surrounded by messages from the media meant to influence us in our daily decision making process. In order to make positive decisions, it is imperative that we are media literate, or that we are both aware of and can evaluate all the media messages we encounter daily.

In order to increase media literacy, there are questions that need to be taken into consideration when evaluating messages. Is the message directed solely to you, or is it directed at a larger audience? Should you hate the messenger, or take another look at the message? Is the motivation behind a message to inform, entertain, or advertise? These are only a few questions out of many to consider when confronted with a message from the media.

The ability to be aware of and evaluate the large amount of mass media messages we receive on a daily basis is key to making positive decisions. The tools necessary to do this include, but are not limited to, distinguishing between interpersonal and mass communication; messengers and the message; and motivators behind a message. In our capitalist society, where revenue streams propel media companies, the difference between being media literate and illiterate is as important as the difference between conceding to generally uncritical mass tastes generated by media companies, or seeking the truth about more important issues.

What is Media Literacy

The definition of media literacy is, “possessing knowledge to be competent in assessing messages carried by mass media.” (Vivian, 6) But I think it is much more than that. This chapter talks a lot about the different ways that media can be delivered and perceived and I think that is the key to media literacy. Depending on how you receive your daily doses of media will alter the way you perceive it. For example, if you watch FOX news you may receive a different view point on a certain topic than if you watch the NBC Nightly News.

I found it really interesting to read about moral consensus. Everyone has their own standards on whats expectable in the media and whats not however the chapter explains that the media clearly covers stories and for the most part they don’t create them. “Seldom the media create controversy. For the most part, media merely cover it.” (Vivian, 11) Media literacy as a whole defines the way you as an individual sees things. If you don't have the knowledge, then you wont understand what the media is trying to convey to you. It is important to be competent and understand the messages they are trying to send.

What is media literacy?

Media Literacy is having knowledge and information about media.

What is Media Literacy

Media literacy can be defined as what a person can understand from the media. Not just its basic meaning, but the deeper more keen understanding underneath the eloquent diction used to communicate it. When a person has a high media literacy they have the ability to decipher how the information will effect them on an individual level and also on a large collect scale. Media literacy in a more direct definition is a persons “competence or knowledge about the mass media” (Vivian, 6).

Media is used in every aspect of life, sometimes consciously and others subconsciously. In a study done by scholars at Ball State University, it was determined that people are exposed to mass media for about 68.8 percent of their waking hours. Our nation is awash with such a variety of complex forms of media that it is difficult to determine whether or not your media literacy is high. People are able to increase their knowledge through news channels and other popular outlets for media, but the true test of knowledge is whether or not they can decipher the information they are being given in order to better their own personal lives.

Another way to describe media literacy is media awareness. The four fundamental ideas needed to estimate ones media literacy are “the ability to see the difference between a one-on-one message and a mass message, message versus messenger, motivation awareness, and media limitations” (Vivian, 7). Personally, I do not believe that one person can be completely literate in media because it is such a divisive outlet that you can not understand how to interpret the information you are constantly being streamed. Media literacy is a complex notion that one can understand the media in a deeper way that can communicate information that may or may not effect your lives.