How is public relations used as a persuasive tool in communications?

Without public relations, a company would basically have no contact with its audience and in return receive feedback to improve themselves. Public relations is very important in the way that it is the main line of communication between an audience and a larger company or institution. On example of how public relations helps in communications is the way in which it acts as an open line of communication between an organization and reporters. If something happens internally in this organization, news media of all sorts will come running to seek out the truth. If there were no public relations department in this particular company, there would be no clear person or group of people to handle the press. The public relations department of this organization would take the role as the spokes-people for the company.

Public relations also plays a large role in “Publicity and Promotion” says Vivian. When a group needs to promote something, they have to do it in a large fashion yet keep it organized. This is where the public relations department come in. They act again as a group who can handle the task of promoting and publicizing for the company while keeping an open line of communication to the public and between the companies internal workings. Public relations handles most contact inside and outside of particular organizations and without public relations communication would be very difficult.