Media and advertising are meant to work together. Without one another, they lack appeal to their audiences. Media cannot survive without advertising because in order to appeal to the masses you must advertise. Theres no option. If you do not advertise, no one will know about your media venture and therefore you will not make any money which is the ultimate goal in mass media. You also need advertising to make money in another way. Mass media in the form of television for example consists of many commercials. Without commercials, certain stations and programs wouldn’t get much of the funding that they receive from these advertising outlets in order to keep their programming on the air.
Advertising also needs media in order to exist. Advertising needs a media outlet in order to be produced. Whether it be television, film, a newspaper or a magazine, advertisements need a medium in order for them to be displayed. In the end, advertising and media are produced to make money. And without each other, the other would lack necessary funds to produce their product. Media and advertising are virtually combined because neither lasts without the other and both are necessary to produce the other. As long as media is around, advertising will be too and vice versa.
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