Wednesday, October 20, 2010

How will the print industry survive? What is the impact of demassification?

Even though in our constantly advancing world today we have plenty of forms of computerized and televised ways to relay information and news, the print industry will always survive. Newspapers and magazines will never be taken out of society and the market. No matter what, they will always be a prominent way of receiving information and people will always buy them. Also, some printing corporations work hand in hand with online sites and have their articles or magazines put on the internet. This allows them to make even more money and still actually print all their information out and sell it.

Demassification had an impact because it was a new process of directing the focus in magazines to a more particular audience. This allowed many more different magazines to spawn. Then, advertisers spread their ads through all these different magazines and reached every different audience. News magazines, lifestyle magazines, and lots of other types of magazines all became a lot more appealing and began to sell much better. Though demassification specified audiences and didn’t try to appeal to the entire world, it allowed print industries to create more different magazines and in the long run get more money, due to the advertisement companies paying to have their ads in all their different magazines.

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