Mass media technology has changed drastically over time. The new media technology that we have today has completely revolutionized the way consumers are entertained on a day-to-day basis.
For instance, horror films such as, the original, Halloween and Friday the 13th were frightening movies to most back when they were originally released but as technology keeps advancing, those films tend to become less and less frightening. Nowadays, movies are only scary when they use 3D technology and gory effects.
Mass media technology such as laptops, iphones, kindles, etc... have created a world of consumers that have the mentality that every want or desire they have must be fulfilled in that moment with no question. For example, if you happen to miss an episode of The Office on Thursday nights, there is no reason to worry because you can simply watch the full episode online the very next day (legally) or download it on to your ipod for two dollars shortly after. Years ago, if you missed your favorite movie or television show you would have to wait for the next week or airtime to watch it.
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