Tuesday, October 26, 2010

How has conglomeration changed the movie and television industry?

Media conglomeration is when large corporations join forces in the movie and television industry. Conglomeration creates room for hundreds of new channels/stations, as well as, introducing a more diverse audience to advertisers. Conglomerates, essentially, have revolutionized the movie and television industry.

The three largest media conglomerates, that dominate the movie and television industry, include; The Walt Disney Company, Time Warner and the News Corporation. Critics agree that these media conglomerates have made it very difficult for any smaller businesses, in this competitive industry, to survive. Another major criticism of conglomeration is that the conglomerates tend to dominate the news. They choose which news is ‘newsworthy’ and which news does not. This creates a media bias which is not beneficial for the public.

Conglomeration has opened new doors for advertisers, producers, directors, etc...however, conglomerates have also closed doors to many small, up-and-coming businesses in the movie and television industry.

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