Why does Economics drive most media companies?

All Media isn’t built and produced just for the audiences entertainment. Ultimately its a business. All forms of media are constructed to gain money. “The primary mass media industries become economic behemoths through one of two ways-advertising or sales.” (Vivian 54) This ties in the topic of media economics and where these media sources get the money to run their business’s. Economics is also very important in the media because most of the time it determines who gets the biggest audience. If one company spends millions on a new marketing and a campaign and another simply throws together something at the last minute for a few grand, then the audience, the public, will notice and they will probably tune in to the one that spent more money. Although money should not be a deciding factor in who has the best corporation or who brings in the biggest viewers, it usually is the main factor. Also, different media sources have to compete with each other. For example, newspapers make was less money than movies. So therefore, more people lean towards the movie industry rather than the print one. So if one industry is making more money, the other will surely try to spend more to make more. The media is run by money to ultimately make it back in the end.