Wednesday, September 29, 2010

In what ways has deregulation changed the radio recording industry?

I think the deregulation of the radio industry has strengthened the radio. It has allowed larger companies to become even larger by buying and taking over the smaller radio companies. By expanding their companies and revenue, it brings in more listeners therefore strengthening their power. "Right away, radio companies began gobbling one another up in mergers. Today the FCC has no limits on ownership except for a maximum of eight stations in a single market" (Vivian 135). The deregulation gave the industry more freedom because the industries can only keep growing and appealing to more and more audiences. There are so many different stations that reach out to many different groups of people, and yet be owned by the same umbrella company. One of the newest expansions of the radio is XM radio and the newer inventions that are now a norm in our everyday lives, and even in our cars. Every new car made today has built in radio stations and XM and Sirius radio stations, giving people little opportunity to avoid the expansions. Deregulation changed the radio by expanding the companies for the mass audiences.

No comments:

Post a Comment