In our current state of the information age, mass communication has become an inseparable force from popular attention. Mass communication has sprawled across countries and continents to influence people all over the globe. Understanding this media is important to living in these modern ages. Media literacy is the recognition and understanding of the mass communication influence, on a personal and universal scale.
Although mass communication is readily accessible, media literacy is not easily achieved. In order to become media literate one must acquire a basic understanding in deciphering messages within mass communication (Vivian 6). An important factor in media literacy is media awareness. Media awareness is to distinguish the different types of messages, whether they are personal or general, and also to separate the message from the messenger (Vivian 7). Other key factors that are important to becoming media literate and aware are recognizing motivations of certain messages and understanding how limited a particular medium can be.
Mass communication in this day and age has reached a point where some individuals do not recognize the strength of its influence. Media literacy, however, is the constant recognition of mass communication, whether its presence is bold or faint. In order to keep track and understand mass communication and its common goal of influence, media literacy is most important.
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