How will the print industry survive? What is the impact of demassification?

The print industry has been a working participant in media since 1833, and will indeed keep printing for years to come. The newspapers have been circulating for years bringing us the news, sports, finances, entertainment, comics and politics. Newspapers have inspired many books, movies and plays-helped with the drama of cops, lawyers and doctors. Furthermore the newspaper has sparked many different careers and job opportunities. These are important careers that will be around for many years to come, keeping the print industry alive. Magazines cover a vast variety of subjects for different groups of people. It ranges from pre-schoolers to college bound kids, the news to home décor, careers to hobbies. With this wide selection available to the public, there isn’t a doubt in my mind that the print industry will do fine. Demassification is defined as the process of media narrowing focus to audience niches. The demassificiation of magazines had such a profound impact on the industry that it actually helped pull the print industry out of the predicted “doomsday”. It is how our radio, television, print and books work today, focusing on specific people and their likes. All in all I think that the print industry will survive and demassification will continue to keep it striving.