How will the print industry survive? What is the impact of demassification?

The impact of the technology has been modernizing our society for ages now. However, technology has taken the world by storm and new gadgets have fallen into the hands of consumers in alarming rates. While I am one to look at this in a positive light, others are frightened at the prospect of a demise in the paper industry along with many others. With multiple devices such as the nook and the kindle the paper industry will need to find other way to pull customers in to purchase their products. While books may be in a difficult situation, I believe that magazines will stay strong at least within the next 10 years. The narrow-subjects of interest will keep consumers buying their magazines as technology has yet to replace their charm. The impact of demassification is going to happen sooner than people may think. The older generations still tend to lean to more newspapers, books, and other paper products to keep them in the "know". Once this generation ceases to exist, technology will without a doubt take out all paper products and replace them with e-readers, internet sources, and brand-new un-invented gadgets will completely overthrow the way people live their lives. The world should stay open to these changes and be willing to accept something that is different but easier.