Technology and the media go hand in hand. Without technology, the media would not be as fast pace as it is today. Just as society has a dependence on the media, we also have a dependence on technology, the medium through which we receive the media. Technology has made advancements in all of the different forms of media. These days, we depend on technology and technology depends on us.
Technology is the basis for mass communication. It has created the mediums through which we absorb the media. Without the technology of printing presses, electronics and books, as we know them, would not exist (Vivian, 23). Although it seems like a long time ago for us, even photography, telegraphs, phonographs and televisions were new technology at one point. However, back then, society was not as reliant on the media as we are today. Listening to the radio or watching a television show was a leisurely activity that was not required. Nowadays, we assume that everyone watches television, everyone is exposed to commercials and everyone has a cell phone that has internet. Our belief today is that technology has existed since the beginning of time and we will always rely on it for our everyday lives.
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