How will the print industry survive? What is the impact of demassification?

The print industry is struggling right now. Papers are disappearing left and right. The main problem is that some of todays news papers are irrelevant and boring to their readers. The only reason people pay for the news paper is to read original and entertaining stories. If news papers continue to put out interesting stories then they will have no problem surviving. The only problem is if they start to slack and write stories that no one cares about. The positive of articles being on the internet is that you can choose what you want to read and also it's free. The print industry may be in some trouble but if they put out original stories that people will pay to read, then they may survive a little bit longer. Media demassification is when a type of media narrows its audience to a certain group. Magazines have been doing this for years. For example sports illustrated targets sports players. Most magazines have a certain group they hope to attract. This is also the case in television. Each station has a specific audience.