How will the print industry survive? What is the impact of demassification?

The downfall of the ink-on-paper industry began when radio and television came to surface. The radio and television made mass communication easier. Although newspapers were widely depended on well into the 20th century, the internet posed a problem. This new obstacle has had a horrible affect on print journalism over the past few years. In the world of technological advances that we live in today, people want to receive information at their own convenience. The internet provides the public with the same news and entertainment that print journalism does, but the internet is able to deliver these messages in a much more timely and efficient way. Some people, like myself, prefer to sit down and read an actual newspaper, book or magazine. On the other hand, a decent amount of people prefer to surf the Net and absorb media/news through the world of technology. Demassification narrows the audience. We see this all of the time with magazines such as Vogue, Sports Illustrated, Seventeen, Better Homes and Gardens and Time. Each magazine has a specific audience that they are trying to reach. When publications like newspapers, magazines, radio stations and television channels use demassification, it isolates its’ media messages to a small group of people, which can later lead to failure of the company.