Media Literacy is “the ability to access, analyze, evaluate and create information in a variety of media formats including print and non-print.” (UCONN) This definition is essentially stating that humans are sometimes more competent than others when interpreting certain type of media. People with high media literacy are able to decipher and interpret main messages through various vessels of media communication. Not only will one be able to decipher the main message from forms of media, but will also be able to decided upon opinions and how this information will affect their life.
In Chapter 1 of John Vivian’s “The Media of Mass Communication” he describes how media literacy is solely not based on how smart someone is, but the ability to receive information through both past and modern day technology. (Vivian 7) One would assume that with all of the new intricate forms of technology such as smart phones, our current generation is extremely media literate. The advancement of technology is taking our country at alarming speeds determined to create an easier and more modern way of mass communication. However through all this new technology people will struggle to maintain healthy media literacy. I believe that through new technology people within our country will find great ways to interpret information. However, some citizens will not be able to maintain the rapid technological advancements and will fall behind in media literacy.
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