Thursday, September 30, 2010

In what ways has deregulation changed the radio and recording industry?

Deregulation has made the radio and recording industry more versatile and it has given large companies the opportunity to buy smaller companies. Deregulation will ultimately lead to the company’s expansion. When a company experiences expansion, not only does its’ profit grow but, its’ audience grows, as well. As a company’s audience grows, there is more room for freedom. Companies can have multiple target audiences because they will own multiple radio stations. With this newfound freedom, the company will eventually become more powerful. The government no longer controls how many small companies can be operated by a larger, more efficient, company. The government plays a minor role in the radio and recording industry and that role is to make sure that each radio station follows the conduct of the FCC. The FCC mainly prohibits the use of obscenities on air.

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