Tuesday, September 21, 2010

How will the print industry survive? What is the impact of demassification?

To be quite honest, the print industry isn’t doing too hot right now. Before the internet, reading the paper and such used to be so popular and pretty much the only way to get information and news. Things have changed and industries find that they could do the same job, (spreading information and news,) for free by just posting it on the internet. The only way the physical print industry will survive is if they sell it in areas where technology is sparse and undeveloped. The impact of demassification is that it divides our population as a whole. People aren’t watching the same things and people aren’t hearing the same viewpoints. Everything is now personalized to a certain point where each person can choose a certain source of media for themselves. For example, a skater is more likely to read a skating magazine than he is to read one of those gossip ones. Everything is now a choice for the people and all the companies have to do is gear a certain message and background towards a certain crowd of people they are trying to attract. People are no longer interested in the big picture. People would rather live in a bubble where they only get messages they’d like to hear than know the unbiased truth, or even the rest of the story.

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