How will the print industry survive? What is the impact of demassification?

The society we live in today is very impatient. Reading books for research is a thing of the past. We can now go online and click from one article to the next while only quickly skimming for information relevant to the topic. The print industry has been greatly affected by computers and the internet. Information that we used to have to turn to magazines, books, and newspapers for is now all online for free. In order to survive, the companies in the print industry will have to come out with the most up to date and exciting news stories they can possibly publish to help keep readers to buy their prints. Demassification helps a company target a single group. For example, many children's books will say the age range they are targeted for to help the consumer buy exactly what they are looking for. Also, all magazines are targeted at a certain group. There are teen girl magazines with make up and beauty tips and then teen boy magazines with sports and cars. Magazines target every different interest a person can have. Most media today uses demassification to target their consumers.