Media Literacy is possesing the knowledge to be competent in assessing messages carried by mass media (Vivian 6). In other words, it is being able to understand the underlying messages given across by media to the public.
There are many different ways that the media can be understood and given across to the public, and that is also a form of media literacy. In the chapter it talks about having media awareness and being able to understand the difference between the message and the messangers beliefs. We use media everyday of our lives whether we realize it or not. Media has become so ingrained in our everyday lives that most of the time we don't even realize that we are using it or how to read it correctly. Media awareness is to distinguish the different types of messages, whether they are personal or general, and also to separate the message from the messanger (Vivian 7)
Media Literacy is something that everyone should try and become aware of to better their knowledge. Becoming more informed will help individuals understand different viewpoints of the messages and therefore be able to form thier own opinions.
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