Audience analysis measurements principles and techniques are crucial to media companies because they tune them in to their audience and provide information that the companies can use to their advantage. Surveys, probability sampling, quota sampling, and polls are all examples of techniques that companies use to try and see what their audiences feel.
In my opinion, polls prove to be the most effective and valuable techniques because they show truly what the majority of the population thinks and what the general opinion is. Once a company discovers this characteristic, they then gain insight on what they should be doing to turn out the best results in terms of sales or positive public opinion. Surveys are also very useful because they help to determine the same results as polls. The difference is that normally polls require people to go out on their own and submit what the think, while surveys often involve people being randomly proposed with a question and they voice their opinion on the spot.
In a sense, these different types of analyzing audiences are always extremely useful because the key to a company’s success is presenting material that appeals to the largest majority of people possible. This will bring in the most benefit to the company or business that is involved in the market.`
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