Sunday, December 5, 2010

How does mass media shape the public’s agenda of issues?

The media plays a big role in the public’s agenda of issues. For example a news station may not necessarily air stories that are most important but stories that they think will get them the most viewers. Also, many major news stations today take a political side, such as democratic or republican, and air stories that lean more towards that side. There is definitely a correlation between the rate at which a media covers a story and the extent that people think that this story is important. The more media talks about a story and presents it to the public the more they will be aware of it and its importance will rise. It also adds to a story’s level of importance when a big celebrity talks about the issue. This will draw even more attention to a story helping the public become more aware of it.

No comments:

Post a Comment