Public Relations Is A Persuasive Tool In Media Communications

Public relations is a field that deals with maintaining a positive public image for businesses, non-profit organizations, or high profile people, such as celebrities and politicians. Due to this nature of the public relations field, it is very commonly used as a persuasive tool in media and communications. People who work in the public relations field can be seen as managers who defend their clients to the public, working to keep the opinion of them at a positive level.

Sometimes a business, politician, or celebrity may do something that spawns controversy and negative reactions from the general public. In this situation, a public relations manager would speak publicly, trying to stand up for their client and change the public’s view as much as they possibly can. They need to be experts at persuading people in some cases. As an example of a different situation, a lot of the time public relations managers don’t need to necessarily defend an action of their client, but they will publicly speak about how their client has done good or should be viewed positively and favorably under the limelight. In a sense, people in the field of public relations act as a second voice of their clients, providing the public with information that attempts to put them on a pedestal and make them look good.