Today the media plays a great role in society. We feel as if what we see in the media is what we should be doing and have the tendency to copy it whether it is right or wrong. It has been proven that television can effect children. They copy what they see and if watching a television show that is not appropriate for their age level they can end up doing something they shouldn’t. We also base our lives around the wants and needs of a celebrity. Today many companies use celebrities as an advertising technique because it has been shown that consumers are more likely to purchase an item when it is being marketed by a celebrity. We want to be like these people so much they we will buy products they are endorsing hoping that it will make us more like them. The news can also play a big role in society by airing news stories that they think are most relevant. Today celebrity gossip will make the headlines as a top story even though it should not be just because it will get the station the most ratings it could possibly get.
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