What are some mass media effects and their impact on society?

Mass media has been proven to be very important in this word to the people especially. Mass media has many branches in television, magazines, books, radio, music, ect. ect. Our population is growing with technology and with these technological advances comes more branches and with time each branch begins to grow even more and more. Nowadays, we have become so reliant on these advances for our education and entertainment purposes that it is almost impossible to live without them. Elizabeth Noelle-Neumann created the cumulative effects theory that states that the media is so prominent and engrained in our everyday lives that it is almost impossible to live without it for at least a day. There is also the Bullet Theory that believes that media can move people and affect them powerfully and directly. Even if you don not expose yourself to media, you still can be introduced to it through acquaintances and friends. This is called the Minimalist Effects Theory. Mass media aso have living pattern effects, attitude effects, behavioral effects, and cultural effects.