Who are gatekeepers of the news? How effective is investigative reporting in informing the public?

The gatekeepers of the news are those who decide which new stories are the most important to report and which just don't make the cut. Typically the gatekeepers are the editors of newspapers, producers of the news television shows, producers of the radio station and so on. They're the ones with the most say. The news stories reported today are not necessarily the most important anymore however. Stories which will get the most viewers and have the highest rating are the ones that get chosen to air now. Sometimes it will not even be news but celebrity gossip or something along that line. Investigative reporting has become very helpful when it comes to informing the public. Investigative reporters uncover what the government and celebrities try so hard to hide. With all the technology we have today, it has become very easy to dig around and find exactly what information you are looking for.