How has mass media technology changed the way audiences are entertained?

Mass media technology has changed the way audiences have been entertained by making technology less of a privilege and more of a necessity. Now that especially hand held devices such as Blackberries, iPods, Gameboys and portable Playstations are popular, you can literally do anything you desire on your personal device. It is no longer an experience to physically go to a movie theatre and watch a movie you’ve waited weeks to see with your friends when you can just buy it off of iTunes and put it up on a projector in your room. It’s all about convenience, and society has gotten spoiled in every way with their personalized and unlimited options of entertainment media exposure. Technology also keeps on advancing and will never stop. Someone will never be 100% media literate in their lifetime because when they finally feel like they are up to par with all the new electronics, a new one is there to replace what they just bought. Even though all of this is unnecessary, people feel the need to be pampered in the way they are entertained. Because of this, mass media will keep on evolving to satisfy our ongoing need for the next and best new thing.