Which audience analysis measurements principles and techniques are most effective and why?

There are many different techniques in which audiences are analyzed and measured. Most of these methods piece together the practices of calculating how many people are viewing the product and how long they view for. One of the most effective measurement tools is counting circulation for newspapers and magazines. The Audit Bureau of Circulations is in charge of making sure that is in charge of “Checking newspaper and magazine circulation claims” (Vivian 332). The method of tracking this type of media is fairly easy because you have to physically buy print media. So companies easily track subscriptions and the amount of product that is sold based on sales and unsold copies returned from news racks.

One of the harder and less reliable types of media analysis is that of broadcast viewership. Since this type of media is basically instantly accessible for everyone, there are enormous amounts of viewers to keep track of. However, this type of tracking is necessary because in order to know if a show is working or not companies look at the ratings. It also helps with advertising and to know when to show certain advertisements and where. Although measuring mass media is a very difficult and large task, it is a job that needs to be done in order for the companies running these media outlets to stay in the race and be at the top of their game.