In what way do media and advertising work together?

Advertising and the media mutually benefit each other. On television, for example, a station gets its income, not only from viewers, but also from commercials that sponsor the station. Every show on television is interrupted for an advertisement, at least once in its time slot. Some shows even focus on advertisements, like TBS’s Best Commercials of 2010. Every year, the station rates the best commercials on television by humor and persuasiveness. However, there are other forms of advertisements, such as print ads, which are usually in newspapers or magazines. When you read a magazine, there is typically an ad on every other page, if not the back of the page. Those advertisements are the source of income for those mediums, which provide people with less expensive reading material. One of the reasons that advertising and the media go hand in hand is because of their relation. An advertisement is a form of the media. When you are exposed to ads in a magazine or on the television, you are being exposed to the media. Advertising is a form of the media and contributes to its dominance. Advertising and the media are both under the same umbrella of industries and it is no surprise that they benefit from each other.