How is public relations used as a persuasive tool in communications?

Public relations persuasiveness is essential for any company to continue running well. When a company slips up and has a product that may not work or has negative side effects, the public relations is responsible for assuring the public that everything is alright. If they aren't persuasive then the company may lose the majority of their customers. The PR is also responsible for attracting customers and making them buy their products. It is essential for public relations to be persuasive. The market is a battle field and every company is fighting to stay alive. If one company slips up the public will turn to another company with the same product. That's why public relations needs to persuade the public to stay with their company.