In what way do media and advertising work together?

Advertising and media work together everyday in so many ways that most the time we don't ever realize it. "Advertising is vital in a consumer economy. Without it people would have a hard time even knowing what products and services are available. Advertising, in fact,is essential to a prosperous society" (Vivian 297). Advertising is a main influence in our economy because it basically drives our economy and public to buy things. Without advertising people wouldn't know what a lot of products are out there, or where to get them. Advertising give information that is hard to obtain elsewhere. When you see a poster for a play or concert, you subconsciously put that knowledge away even if you don't intent to go. You are informed of that information, and that was the goal of the advertisement. The reason media fits in is because that is how the advertising is presented. Without mass media, there would be no easy way for the advertisements to be seen or known about. They not only work to support the other medium, but they do this for financial reasons too. The ads seen in newspapers or magazines were paid for my the companies, and that money went into making the magazine in your hand. On Super Bowl Sunday an average price to put a 30 second ad on is around 2.8 to 3 million dollars. For one small ad, the company will get a ton of publicity and the media market gets just that much more money for running a 30 second clip.