How has mass media technology changed the way audiences are entertained?

Media is slowly taking over how we live our lives. Cell phones, ipods, electronic books, laptops, and so many more devices are kept at an arms length at almost all times of the day. As technology has advanced so have the standards for our technology. Simple flip phones are a thing of the past and can be considered cheap and low tech. Iphones, blackberries, and droids are the new must haves that are taking over the market. This is only one example of how the technology of the past no longer entertains us. We always want the newest and greatest. The movie effects and quality we have now is something we could never even imagine just a few years ago. We even have 3D televisions that we can buy for our own homes. Again just a few examples of how we cannot be satisfied with the media and technology of the past.