Sunday, December 5, 2010
What is the significance of the First Amendment with speech and press?
How does mass media reflect a political system globally?
What is the significance of the fourth estate?
What have I learned in this class?
I have learned many new and important facts about mass media throughout this semester. Seeing as media does play such a large role in my life it was helpful to really look into it and how it works. For example, I did not know that media has become so important in society today that it is considered the fourth estate. I learned a lot about the history of media and where it all started throughout the semester. It was interesting to compare how media used to be to how it is today. Media is constantly changing and evolving but no when usually looks back, only forward. I also found it interesting to see how mass media can tie in with so many other things such as marketing and public relations. Since I am a public relations major myself I enjoyed that chapter and finding out how public relations and media work together.
What is the significance of the fourth estate?
Media has become such a large part of the world we live in that it is now considered the fourth estate. We cannot go a day without experiencing some type of mass media and people are realizing this more and more each day. The best way to market or advertise something is through the media. Media can be used for entertainment, advertising and marketing, educational use, and much more. Mass media is the easiest and quickest way to get information out to a large group of people all at once. Even politicians use it to get their messages across or to help get nominated. The fourth estate has become an extremely vital and important role in the world we live in today. I believe the importance of media will only grow as the years go on.
What are some mass media effects and their impact on society?
Today the media plays a great role in society. We feel as if what we see in the media is what we should be doing and have the tendency to copy it whether it is right or wrong. It has been proven that television can effect children. They copy what they see and if watching a television show that is not appropriate for their age level they can end up doing something they shouldn’t. We also base our lives around the wants and needs of a celebrity. Today many companies use celebrities as an advertising technique because it has been shown that consumers are more likely to purchase an item when it is being marketed by a celebrity. We want to be like these people so much they we will buy products they are endorsing hoping that it will make us more like them. The news can also play a big role in society by airing news stories that they think are most relevant. Today celebrity gossip will make the headlines as a top story even though it should not be just because it will get the station the most ratings it could possibly get.
How has conglomeration changed the movie and television industry?
Today many television stations and movie companies are one in the same. Major companies such as Time Warner own many of the most popular television stations while producing some of the biggest movie hits. To make it big in the movie or television industry today you must work with both. By building a well known name it helps the popularity of a new television show or movie grow much quicker than a company that is not as well known. Many companies even go on to work with other types of mass media such as owning popular websites and book publishing companies. They have become a tycoon and set extreme levels for any new companies just breaking into the field.